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According to the American Marketing Association dictionary, brand is the "name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers."
For us, it’s the underlying processes and essence of a company that are really interesting as far as the brand is concerned. What is a company really like? Does the face to market, the external brand, reflect the internal situation? Who we are? If it does, then you really know who you’re dealing with.
We are investing an increasing amount of effort into ensuring the outside world knows who we really are. Because we are proud of our essence. And believe we have much to offer. Our company philosophy and way of working have made us successful. And a Great Place to Work®.
Our logo represents the Sysmex Way, our heritage and our roots. The shape represents the oceans and mountains and the evolution of life around Kobe, Sysmex’s founding city in Japan. The infinity symbol illustrates unlimited possibilities while blue and green represent our commitment to life and health. Its dynamics and confidence represent our values, abilities and character.
If a company could be a person, and you were to meet us on the street, you would enjoy the encounter. We use seven characteristics to describe ourselves at Sysmex Europe, and pride ourselves on reflecting those characteristics in all that we do and say. We are:
We believe these characteristics are a good representation of us as a company – they’re our personality if you like. They demonstrate our interests and our drives. And hopefully, if we’re being true to ourselves, how we act and how you perceive us.